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Title Strategic marketing
creating competitive advantage
Author(s) West, Douglas C.
Local Call Num. 7334
ISBN 9780199556601
0-19-955660-1
Level Universitar
Pages xxvi, 585 p.
Publishing Info New York Oxford University Press 2010
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Marketing--Decision making.
Marketing--Management.
 
Description Douglas West, John Ford, and Essam Ibrahim.
col. ill. ;
25 cm.
Includes bibliographical references and index.
Resources umber=0001&func