MARC Record

001 16053162
005 20100730160209.0
008 100113s2010    enkab    001 0 eng  
010   $a  2010001522
015   $2bnb$aGBA994100
015   $2bnb$a015-38019
016 7 $2Uk$a015380190
020   $a9780199556601$c$202.50
020   $a0-19-955660-1
035   $a(OCoLC)ocn428033285
037   $bMIS$bOxford University Press
040   $aDLC$cDLC$dBTCTA$dYDXCP$dBWKUK$dBWK$dUKM$dGBVCP$dBWX$dDEBBG$dCDX$dDLC
050 00$aHF5415.135$b.W47 2010
082 00$222$a658.8/101
084   $2rvk$aQP 600
084   $2rvk$aQP 612
100 1 $aWest, Douglas C.
245 10$aStrategic marketing$bcreating competitive advantage$cDouglas West, John Ford, and Essam Ibrahim.$hPaperback{PBK}
250   $a2nd ed.
260   $aOxford ;$aNew York$bOxford University Press$c2010
300   $axxvi, 585 p.$bcol. ill. ;$c25 cm.
504   $aIncludes bibliographical references and index.
521   $aUniversitar
541   $d02/28/2011
590   $aENG
650  0$aMarketing$xDecision making.
650  0$aMarketing$xManagement.
700 1 $aFord, John B.$d1949-$q(John Battice),
700 1 $aIbrahim, Essam.
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$t1$zArrived$p034306$iWES$h7334$qExc
856   $code=DB$library=BVB01&doc$number=018632019&line$number=0001&func$RECORDS&service$type=MEDIA $zInhaltsverzeichnis$_uhttp://bvbm2.bib-bvb.de:8993/F?func=service&doc
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $aBarcode 00310372390 returned from bindery 2010-07-30$bxj10 2010-01-13$cxj10 2010-01-13 ONIX$dxj10 2010-01-13$exj10 2010-01-13 to Dewey$frc09 2010-06-22 Z-CipVer$trf09 2010-07-27 copy 2 added$wrd05 2010-01-13