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RAU EL
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Title
Precision Target marketing
Author(s)
Stanton, John L.
Lang, Mark F.
Local Call Num.
7520
ISBN
978-096426571-4
0-9642657-1-0
Status
This item is currently IN the library.
Level
Universitar
Pages
221
Publishing Info
New Jersey Raphel Publishing 2009
Loan Type/Days
REG-Regular / This item may circulate for 4 Days
Department
S-Student
Media
PBK-Paperback
Subjects
marketing
precision
business
target marketing
market segmentation
marketplace
strategy
customer
target
customer
selection
market positioning
opportunities
differential advantage
differentiation
cannibalization
competition
operations
logistics
distribution channels
organization and planning
human resources
advertising
sales promotion
sales force
Description
221 p., 23 cm.;
foreword;
introduction;
epilogue;
notes;
appendix;
Resources
L4U Book Cover
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