MARC Record

001 15101
003 KSL
005 20110511092314.0
008 110511n                       0    und  
020   $a978-096426571-4$c$55.00
020   $a0-9642657-1-0
037   $bMiscellaneous
082 0 $a877
100 0 $aStanton, John L.
110 0 $aLang, Mark F.
245 00$aPrecision Target marketing$hPaperback{PBK}
260   $aNew Jersey$bMiscellaneous$bRaphel Publishing$c2009
300   $a221
500   $a221 p., 23
      cm.;
foreword;
introduction;
epilogue;
notes;
appendix;
521   $aUniversitar
536   $aPh.D. Stanton, John L.
541   $d05/11/2011$eNIR 2946/09.05.2011
590   $aENG
650  0$amarketing
650  0$aprecision
650  0$abusiness
650  0$atarget marketing
650  0$amarket segmentation
650  0$amarketplace
650  0$astrategy
650  0$acustomer
650  0$atarget customer selection
650  0$amarket positioning
650  0$aopportunities
650  0$adifferential advantage
650  0$adifferentiation
650  0$acannibalization
650  0$acompetition
650  0$aoperations
650  0$alogistics
650  0$adistribution channels
650  0$aorganization and planning
650  0$ahuman resources
650  0$aadvertising
650  0$asales promotion
650  0$asales force
852   $bSala de lectura 1{Saladele}$cStudent{S}$h7520$iSTA$kRegular{REG}$p034530$qExc$t1$zArrived