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Title Connecting with consumers
marketing for new marketplace realities
Author(s) Kimmel, Allan J.
Local Call Num. 7333
ISBN 9780199556519
0-19-955651-2
Level Universitar
Pages xvi, 333 p.
Publishing Info New York Oxford University Press 2010
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Marketing.
Marketing--Technological innovations.
Marketing--Case studies.
 
Description Allan J. Kimmel.
ill. ;
26 cm.
Includes bibliographical references (p. 305-324) and index.