MARC Record

001 16349013
005 20100930143916.0
008 100726s2010    enkab    001 0 eng d
010   $a  2010281332
015   $2bnb$aGBB006340
016 7 $2Uk$a015467735
020   $a9780199556519$a0199556512 (pbk.)$a9780199556519 (pbk.)$c$153.00
020   $a0-19-955651-2
035   $a(OCoLC)ocn501395010
037   $bMIS$bOxford University Press
040   $aUKM$cUKM$dYDXCP$dBWK$dC#P$dDLC
042   $aukblcatcopy$alccopycat
050 00$aHF5415$b.K56 2010
082 04$222$a658.8
100 1 $aKimmel, Allan J.
245 10$aConnecting with consumers$bmarketing for new marketplace realities$cAllan J. Kimmel.$hPaperback{PBK}
260   $aOxford ;$aNew York$bOxford University Press$c2010
300   $axvi, 333 p.$bill. ;$c26 cm.
504   $aIncludes bibliographical references (p. 305-324) and index.
521   $aUniversitar
541   $d02/28/2011
590   $aENG
650  0$aMarketing.
650  0$aMarketing$xTechnological innovations.
650  0$aMarketing$vCase studies.
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$t1$zArrived$p034303$iKIM$h7333$qExc
906   $a7$bcbc$ccopycat$d2$encip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $axj00 2010-07-29 to USPL/SS$bxe11 2010-07-26 z-processor to USGEN$ixj05 2010-09-25 to Dewey$trh18 2010-09-30 copy 2 added