Library 4 Universal: Online

Title	Creative Strategy in Advertising
Author(s)	Drewniany, Bonnie L.
Local Call Num.	7164
ISBN	9781424069071 1-4240-6907-6
Level	Universitar
Pages	328p.
Publishing Info	Boston, MA Wadsworth 2010
Loan Type/Days	REG-Regular / 4
Department	S-Student
Media	PBK-Paperback
Subjects	Advertising. Brands. Branding (Marketing) Strategy. Direct marketing. Marketing--Communications.

Description	328p., 25cm.
Resources	L4U Book Cover