MARC Record

001 16026171
005 20100726170957.0
008 091217s2010    mau 000 0 eng  
010   $a  2009943636
020   $a9781424069071$c$288.80
020   $a1-4240-6907-6
037   $bMIS$bWadsworth Cengage Learning
040   $aDLC$cDLC
100 1 $aDrewniany, Bonnie L.
245 10$aCreative Strategy in Advertising$cBonnie L. Drewniany, A. Jerome Jewler.$hPaperback{PBK}
250   $a10th ed.
260   $aBoston, MA$bWadsworth$c2010
263   $a1002
300   $a328p.
500   $a328p., 25cm.

521   $aUniversitar
541   $d07/29/2010$eNIR 2814
650  0$aAdvertising.
650  0$aBrands.
650  0$aBranding (Marketing)
650  0$aStrategy.
650  0$aDirect marketing.
650  0$aMarketing$xCommunications.
700 0 $aJewler, Jerome A.
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$t1$zArrived$p034003$iDRE$h7164$qExc
906   $a0$bibc$corignew$d2$eepcn$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $apc24 2009-12-17$axh00 2010-07-26 to USPL/STM
963   $aPradhiba Kannaiyan; phone: (91) 4442913999; fax: (91)
      44-43558885; email: pradhiba@premediaglobal.com; bc:
      doug.edmunds@cengage.com