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Title Basic strategy in context
European Text and Cases
Author(s) Thomson, James Neil
Local Call Num. 7127
ISBN 9781405161084
1-4051-6108-6
Status This item is currently IN the library.
Level Universitar
Pages 413p.
Publishing Info Hoboken, NJ Wiley 2010
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Strategic planning--Europe--Case studies.
Description Neil Thomson, Charles Baden-Fuller.
413p., 25cm.
Includes bibliographical references and index.
Introduction : what is strategy? -- What is strategy? -- Analysing the internal environment -- The external environment -- Stakeholders and corporate governance -- Ethics -- Strategic direction -- Focus : differentiation or low cost -- Change -- Mergers & acquisitions -- Control -- Knowledge and the learning organisation -- Innovation & corporate entrepreneurship -- Culture -- Leadership.
Resources L4U Book Cover