MARC Record

001 16140564
005 20100810110255.0
008 100317s2010    nju b    001 0 eng  
010   $a  2010007991
020   $a9781405161084$c$163.45
020   $a1-4051-6108-6
037   $bMIS$bWiley
040   $aDLC$cDLC
050 00$aHD30.28$b.T46 2010
082 00$222$a658.4/012
100 1 $aThomson, James Neil$d1947-
245 10$aBasic strategy in context$bEuropean Text and Cases$hPaperback{PBK}
260   $aHoboken, NJ$bWiley$c2010
263   $a1003
300   $a413p.
500   $aNeil Thomson, Charles Baden-Fuller.
413p., 25cm.
Includes
      bibliographical references and index.
Introduction :
      what is strategy? -- What is strategy? -- Analysing the
      internal environment -- The external environment --
      Stakeholders and corporate governance -- Ethics --
      Strategic direction -- Focus : differentiation or low cost
      -- Change -- Mergers & acquisitions -- Control --
      Knowledge and the learning organisation -- Innovation &
      corporate entrepreneurship -- Culture -- Leadership.

521   $aUniversitar
541   $d07/29/2010$eNIR 2811
650  0$aStrategic planning$vCase studies.$zEurope
700 1 $aBaden Fuller, C.$d1948-$q(Charles),
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$t1$zArrived$p033964$iTHO$h7127$qExc
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$eclaim1  2010-08-10$xpolicy default
955   $bxj13 2010-03-17$ixj13 2010-03-17$wrd05 2010-03-18
963   $aElizabeth Vigier; phone: 201-748-6577; email:
      evigier@wiley.com; bc: lesmith@wiley.co.uk