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Title The Big book of marketing /
 
Author(s) Bennett, Anthony G.
Local Call Num. 6879
ISBN 9780071621250
0-07-162125-3
Level Universitar
Pages 464p.
Publishing Info New York McGraw-Hill c2010
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Marketing--Case studies.
Description Anthony G. Bennett.
464p., 24cm.
Organizational responsibility -- Strategic planning pictures -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management : AT&T -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management : Pepsi -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
Resources L4U Book Cover