MARC Record

001 16026482
005 20091218150955.0
008 091217s2010    nyu 000 0 eng  
010   $a  2009051788
020   $a9780071621250$c$113.00
020   $a0-07-162125-3
037   $bMIS$bMcGraw-Hill
040   $aDLC$cDLC
050 00$aHF5415$b.B42926 2010
082 00$222$a658.8
100 1 $aBennett, Anthony G.
245 14$aBig book of marketing /, The$hPaperback{PBK}
250   $a1st ed.
260   $aNew York$bMcGraw-Hill$cc2010
263   $a1001
300   $a464p.
500   $aAnthony G. Bennett.
464p., 24cm.
Organizational
      responsibility -- Strategic planning pictures -- Marketing
      research -- Consumer purchasing behavior -- Organizational
      purchasing behavior -- Marketing communications
      management : AT&T -- Sales -- Advertising -- Public relations
      -- Promotional marketing -- Direct marketing -- Brand
      ambassadors -- Product management : Pepsi -- Product
      development -- Product packaging -- Product pricing --
      Product quality -- Supply chain management --
      Wholesaling -- Warehousing -- Transportation -- Store
      retailing -- Internet retailing.

521   $aUniversitar
541   $d04/12/2010$eNIR 2745
650  0$aMarketing$vCase studies.
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$t1$zArrived$p033462$iBEN$h6879$qExc
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $bxj13 2009-12-17$ixj13 2009-12-17 (telework)$wrd05 2009-12-18
963   $aJoseph Berkowitz; phone: 212-904-4553; fax: 212-904-6096;
      email: joseph$berkowitz@mcgraw-hill.com; bc: janet$walden@mcgraw-hill.com