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Title Herd
How to change mass behaviour by harnessing our true nature
Author(s) Earls, Mark.
Local Call Num. 3902
ISBN 0470060360 (cloth : alk. paper)
9780470060360 (cloth : alk. paper)
Level Universitar
Pages xx, 348 p.
Publishing Info Hoboken, NJ : John Wiley & Sons, 2007
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Communication in marketing.
Consumer behavior.
Social interaction.
Social influence.
Marketing.
 
Description 24 cm.
Index p.341
The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .
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