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001 14503084
005 20070821152944.0
008 060817s2007    enkab    001 0 eng  
010   $a  2006027031
015   $2bnb$aGBA685668
016 7 $2Uk$a013572715
020   $a0470060360 (cloth : alk. paper)$a9780470060360 (cloth : alk. paper)$c$116,45.00
035   $a(OCoLC)ocm71005848
035   $a(OCoLC)71005848
037   $bMIS$bBooks Unlimited
040   $aDLC$cDLC$dBAKER$dUKM$dBWKUK$dYDXCP$dBTCTA$dDLC
050 00$aHF5415.123$b.E37 2007
082 00$222$a658.8
100 1 $aEarls, Mark.
245 10$aHerd $bHow to change mass behaviour by harnessing our true nature$cMark Earls.$hPaperback
246 30$aHow to change mass behaviour by harnessing our true nature
260   $aChichester, England ;$aHoboken, NJ :$bJohn Wiley & Sons,$c2007
300   $axx, 348 p.$bill. ;$c24 cm.
500   $a24 cm.
Index p.341
The super-social ape -- The illusion of 
      'I' -- 'I' vs. 'us' -- Key principle no. 1 :
      interaction -- Key principle no. 2 : influence -- Key
      principle no. 3 : us-talk -- Key principle no. 4 : just
      believe -- Key principle no. 5 : (re-)light the fire -- Key
      principle no. 6 : co-creativity -- Key principle no. 7
      : letting go -- Conclusions .

504   $aIncludes bibliographical references (p. [331]-339) and
      index.
505 0 $aThe super-social ape -- The illusion of  'I' -- 'I' vs.
      'us' -- Key principle no. 1 : interaction -- Key
      principle no. 2 : influence -- Key principle no. 3 : us-talk
      -- Key principle no. 4 : just believe -- Key principle
      no. 5 : (re-)light the fire -- Key principle no. 6 :
      co-creativity -- Key principle no. 7 : letting go --
      Conclusions .
521   $aUniversitar
541   $d02.07.2007$eNIR.2060
590   $aENG
650  0$aCommunication in marketing.
650  0$aConsumer behavior.
650  0$aSocial interaction.
650  0$aSocial influence.
650  0$aMarketing.
852   $90$bSala de lectura 1$cMIS$kREG$t1$zArrived$p030250$h3902$iEAR$qExc$cStudent
856 41$3Table of contents only 
856 41$uhttp://www.loc.gov/catdir/toc/ecip0619/2006027031.html
856 42$3Publisher description 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0741/2006027031-d.
      html
856 42$3Contributor biographical information 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0741/2006027031-b.
      html
856 1 $uhttp://www.loc.gov/cgi-bin/zgate?present+1229150+Default+1+
      1+M+1.2.840.10003.5.10+2+/cgi-bin/zgate%3fACTION%3dIN
      IT%26FORM_HOST_PORT%3d/prod/www/data/z3950/locils2.ht
      ml,z3950.loc.gov,7090$nLibrary of Congress
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $ase40 2006-08-17$aaa19 2006-08-17$aps08 2007-06-01 1 copy rec'd., to CIP ver.$ese05 2006-08-17 to Dewey$fsf03 2007-06-21 Z-CipVer$gsf03 2007-06-21 to BCCD$ise40 2006-08-17

030250 Herd