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Title Fundamentals of Marketing
 
Author(s) Stone, Marilyn A.
Local Call Num. 3845
ISBN 9780415370967 (hard cover)
9780415370974 (soft cover)
Level Universitar
Pages XXIV, 480 p.
Publishing Info New York, NY : Routledge, 2006
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects comportamentul consumatorului
distributie
marketing
Marketing strategic
pret (marketing)
promovare (marketing)
 
Description Desmond, John (coautor)
McCall, , J.B. (Ian) (colaborator)
25 cm
Note p. 417
Bibliografie p.446
Index p. 460

Resources
Library of Congress