MARC Record

001 14363926
005 20060918115935.0
008 060504s2006    nyu b    001 0 eng  
010   $a  2006015003
020   $a9780415370967 (hard cover)$a9780415370974 (soft cover)$c$134.29
037   $bMIS$bBooks Unlimited
040   $aDLC$cDLC$dDLC
042   $apcc
050 00$aHF5415$b.S872 2006
082 00$222$a658.8:339.138
100 1 $aStone, Marilyn A.
245 10$aFundamentals of Marketing$hPaperback
260   $aNew York, NY :$bRoutledge,$c2006
263   $a0611
300   $aXXIV, 480 p.
500   $aDesmond, John (coautor)
McCall, , J.B. (Ian)
      (colaborator)
25 cm
Note p. 417
Bibliografie p.446
Index p.
      460

521   $aUniversitar
541   $d04-Dec-08$eNIR 2060$d02-Jul-08$d02-Jul-08
590   $aENG
600 00$acomportamentul consumatorului
600 00$adistributie
650  0$amarketing 
650  0$aMarketing strategic
650  0$apret (marketing)
650  0$apromovare (marketing)
700 1 $aDesmond, John,$d1952-
700 0 $aMcCall, J.B. (Ian)-colaborator
852   $90$bSala de lectura 1$cMIS$kREG$t1$zArrived$p030193$h3845$cStudent$qExc$iSTO$bSala de lectura 1$bSala de lectura 1$9$134.29
856 41$3Table of contents only 
856 41$uhttp://www.loc.gov/catdir/toc/ecip0613/2006015003.html
856   $uhttp://www.loc.gov/cgi-bin/zgate?present+602154+Default+1+1
      +M+1.2.840.10003.5.10+2+/cgi-bin/zgate%3fACTION%3dINI
      T%26FORM_HOST_PORT%3d/prod/www/data/z3950/locils2.htm
      l,z3950.loc.gov,7090$nLibrary of Congress
906   $a7$brix$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $asd21 2006-05-04$aaa19 2006-05-09$csd21 2006-05-04 to subj.;$dsd15 2006-05-08;$esd96 2006-05-09 to Dewey
963   $aEmma Joyes; phone: +44-2070176094; email:
      emma.joyes@tandf.co.uk; bc:
      l.segura@taylorandfrancis.com