| Title |
Business marketing :
connecting strategy, relationships, and learning |
| Author(s) |
Dwyer, F. Robert. |
| Local Call Num. |
3038 |
| ISBN |
9780071162005
0-07-116200-3 |
| Status |
This item is currently IN the library. |
| Series |
Irwin/McGraw-Hill series in marketing, The
|
| Level |
Universitar |
| Pages |
xxix, 670 p. |
| Publishing Info |
Boston Irwin/McGraw-Hill 1999 |
| Loan Type/Days |
REG-Regular / This item may circulate for 4 Days |
| Department |
S-Student |
| Media |
PBK-Paperback |
| Subjects |
Marketing.
|
|
|
| Description |
F. Robert Dwyer, John Tanner.
ill. (some col.) ;
670p., 27 cm.
Includes bibliographical references (p. 649-656) and index.
|
| Resources |
L4U Book Cover
|
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