MARC Record

001 3560453
005 19981127142134.0
008 980420s1998    mauab    001 0 eng  
010   $a   98021676 
020   $a9780071162005$c$42.00
020   $a0-07-116200-3
035   $9(DLC)   98021676
037   $bMIS$bMcGraw-Hill
040   $aDLC$cDLC$dDLC
050 00$aHF5415$b.D92 1999
082 00$221$a658.8
100 1 $aDwyer, F. Robert.
245 10$aBusiness marketing :$bconnecting strategy, relationships, and learning$cF. Robert Dwyer, John Tanner.$hPaperback
260   $aBoston$bIrwin/McGraw-Hill$c1999
300   $axxix, 670 p.$bill. (some col.) ;$c27 cm.
440  4$aThe Irwin/McGraw-Hill series in marketing$aIrwin/McGraw-Hill series in marketing, The 
500   $aF. Robert Dwyer, John Tanner.
ill. (some col.) ;
670p., 27
      cm.
Includes bibliographical references (p. 649-656)
      and index.

504   $aIncludes bibliographical references (p. 649-656) and index.
521   $aUniversitar
541   $d16-Sep-05$eNIR 1415
650  0$aMarketing.
700 1 $aTanner, John F.
852   $90$bSala de lectura 1$cS$kREG$t1$zArrived$p026318$iDWY$h3038$cStudent$qFair
906   $a7$bcbc$corignew$d1$eocip$f19$gy-gencatlg
955   $apc14 to sa00 04-20-98; se45 04-20-98; se10 04-21-98/se05;
      CIP ver. sc10 11-23-98
991   $bc-GenColl$hHF5415$i.D92 1999$tCopy 1$wBOOKS