MARC Record

001 16561402
005 20110921161146.0
008 101202s2011    enkab    001 0 eng  
010   $a  
015   $2bnb$aGBB0A4279
016 7 $2Uk$a015638937
020   $a9780470669976 $a0470669977 
035   $a(OCoLC)ocn690904721
037   $bMIS$bWiley
040   $dBWX$dCDX$dUKMGB$dDLC$email protected]
042   $apcc
050 00$aHF5415.13$b.M255 2011
082 00$222$a658.8/02
084   $2bisacsh$aBUS058000
100 1 $aMcDonald, Malcolm
245 10$aMarketing plans :$bhow to prepare them, how to use them $cMalcolm McDonald, Hugh Wilson.$hPaperback{PBK}
250   $a7th ed.
260   $aChichester, West Sussex, U.K. :$bWiley$c2011
300   $bill. (some col.) ;$c25 cm.
500   $a573 p. : il. ; 25 cm
Includes bibliographical references
      and index; 

"Marketing Plans, Seventh Edition presents
      a practical, no-nonsense style and approach that helps
      and encourages practicing managers with the difficult
      task of marketing planning. This helpful text
      illustrates the process of preparing a marketing plan, how to
      manage that process, and how to put the plan in
      action. The new edition has been thoroughly updated with
      contemporary thinking and includes new information on
      multi-channel integration and other new electronic
      routes to market. All case material and examples have also
      been revised."--
"This book is THE market leader on
      the topic. Now heading into its 7e its popularity speaks
      for itself - USP: The book is a rigorous step-by-step
      guide on how to do marketing planning. The
      step-by-step approach is taken within each chapter, and from
      chapter to chapter. - The book includes application
      questions, exercises at the end of every chapter, and
      mini-case studies. - An online student resource is
      available as an accompaniment to the book. - Detailed
      guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process"--

504   $aIncludes bibliographical references and index.
520   $a"Marketing Plans, Seventh Edition presents a practical,
      no-nonsense style and approach that helps and encourages
      practicing managers with the difficult task of
      marketing planning. This helpful text illustrates the process
      of preparing a marketing plan, how to manage that
      process, and how to put the plan in action. The new
      edition has been thoroughly updated with contemporary
      thinking and includes new information on multi-channel
      integration and other new electronic routes to market. All
      case material and examples have also been revised."--$cProvided by publisher.
520   $a"This book is THE market leader on the topic. Now heading
      into its 7e its popularity speaks for itself - USP: The
      book is a rigorous step-by-step guide on how to do
      marketing planning. The step-by-step approach is taken
      within each chapter, and from chapter to chapter. - The
      book includes application questions, exercises at the
      end of every chapter, and mini-case studies. - An
      online student resource is available as an accompaniment
      to the book. - Detailed guidelines on how to implement
      all the concepts and methodologies outlined in the
      book to literally handhold the reader throughout the process"--$cProvided by publisher.
541   $d27.01.2021
650  0$aMarketing$xManagement.
650  0$aMarketing$xPlanning.
700 1 $aWilson, Hugh,$d1962-
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$p037583$t1$zArrived$iMCD$h9170
856 42$3Cover image 
856 42$uhttp://catalogimages.wiley.com/images/db/jimages/9780470669
      976.jpg
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $axd07 2011-06-17 1 copy rec'd., to CIP ver.$bre04 2010-12-02$cre04 2010-12-02 ONIX to Social Sciences$dxj03 2010-12-06$exj11 2010-12-06 to Dewey$frc20 2011-09-21 Z-CipVer to BCCD$wrd05 2010-12-07