MARC Record

001 16774876
005 20111017174556.0
008 110512s2012    mauab    001 0 eng  
010   $a  
020   $a9780132544702$a0132544709 
035   $a(OCoLC)ocn723529980
037   $bMIS$bPearson Education
040   $aDLC$cDLC$dYDX$dYDXCP$dBWX$dDLC
042   $apcc
050 00$aHF5415.13$b.S637 2012
082 00$223$a658.8/02
100 1 $aSorger, Stephan 
245 10$aMarketing planning :$bwhere strategy meets action$cStephan Sorger.$hPaperback{PBK}
260   $aBoston $bPearson Education$c2012
300   $bill. ;$c23 cm.
500   $a360 p. : il. ; 23 cm
Includes bibliographical references
      and index; 

The planning process
Objectives
Market
      overview 
 Market segments
Competitive landscape 

      Strategy
Products and
      services
Pricing
Distribution
Promotion
Finance 
 Implementation 
Sample marketing
      plans.

504   $aIncludes bibliographical references and index.
505 0 $aThe planning process -- Objectives -- Market overview --
      Market segments -- Competitive landscape -- Strategy --
      Products and services -- Pricing -- Distribution --
      Promotion -- Finance -- Implementation -- Sample
      marketing plans.
541   $d28.01.2021
650  0$aMarketing$xManagement.
650  0$aStrategic planning.
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$p037582$t1$zArrived$iSOR$h9169
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b1 shelf copies$xpolicy default
955   $axe05 2011-10-06 1 copy rec'd., to CIP ver.$bxj13 2011-05-12$frf22 2011-10-17 Z-CipVer (telework)$ixj13 2011-05-12 (telework)$wrd05 2011-05-12