MARC Record

001 18078112
005 20170601171533.0
008 140324s2015    nyuab    001 0 eng  
010   $a 
020   $a9780415716758$z9781315879451 (ebook)
037   $bMIS$bRoutledge
040   $aDLC$beng$cDLC$dDLC$erda
042   $apcc
050 00$aHF5415.1265$b.K386 2015
082 00$223$a658.8/72
084   $2bisacsh$aBUS083000$aCOM013000$aCOM087000
100 1 $aKaufman, Ira $d1947-
245 10$aDigital marketing :$bintegrating strategy and tactics with values $cwritten by Ira Kaufman & Chris Horton.$hPaperback{PBK}
260   $bRoutledge$c2014$aNew York
264  1$aNew York ;$aLondon :$bRoutledge, Taylor & Francis Group,$c2015.
300   $axiii, 353 pages :$billustrations ;$c21 x 26 cm
336   $2rdacontent$atext
337   $2rdamedia$aunmediated
338   $2rdacarrier$avolume
500   $a368 p. : il. ; 26 cm
Includes bibliographical references
      and index; 


$a368 p. : il. ; 26 cm
Includes bibliographical references and index; 

Transforming from traditional to digital values
Adigitally challenged enterprise
Drivers if change
Fundamentals of the new marketing normal
Managing the new marketing normal
Integrated digital marketing
Define and establish
Convey and promote
Connect and convert
Measure and refine


504   $aIncludes bibliographical references and index.
520   $a"Digital Marketing is an easy-to-understand guidebook that
      helps the reader to adopt a digital mindset,
      incorporate digital trends strategically, and integrate the
      most effective digital tools with core values to attain a
      competitive advantage"--$cProvided by publisher.
541   $d27.01.2021
650  0$aInternet marketing.
650  0$aMarketing$xManagement.
650  7$2bisacsh
650  7$aBUSINESS & ECONOMICS / Information Management.
650  7$2bisacsh
650  7$aCOMPUTERS / Computer Literacy.
650  7$2bisacsh
650  7$aCOMPUTERS / Digital Media / General.
700 1 $aHorton, Chris$c(Marketing consultant)
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$p037573$t1$zArrived$iKAU$h9166
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$eclaim1  2015-01-26 $eclaim2  2015-06-05$eto CAD  2015-10-05$xpolicy default (ex.)
955   $arm15 2014-03-24 to Dewey$axn12 2016-10-04 2 copies rec'd., to CIP ver.$brm15 2014-03-24$crm15 2014-03-24 ONIX$frm16 2016-10-20 (telework) copy 1 and 2 to BCCD$irm15 2014-03-24 (telework)$wxl03 2014-03-24