MARC Record

001 18000000
003 KSL
005 20110615091450.0
008 110615n                       0    und  
020   $a978-973-46-0273-5$c$31.00
020   $a973-4602731-0
037   $bEditura POLIROM
082 0 $a659.1
100 0 $aDrewniany, Bonnie L.
110 0 $aJewler, A. Jerome
245 00$aStrategia creativa in publicitate$hPaperback{PBK}
260   $aIasi$bPolirom$c2009
300   $a364
440  0$aRelatii publice si publicitate
500   $a364 p. 24 cm.;
Cuvant inainte;
studii de caz dupa fiecare
      capitol;
imagini;
chenare;
note de
      subsol;
Index;

521   $auniversitar
541   $d06/15/2011
590   $aRUM
650  0$astrategie
650  0$apublicitate
650  0$acreativitate
650  0$amesaje
650  0$avanzari
650  0$amedia
650  0$aclienti
650  0$aumor
650  0$avedete
650  0$abrand
650  0$aetica
650  0$alegal
650  0$aprovocarea creativa
650  0$abranding
650  0$aidentitate
650  0$aimagine
650  0$anume
650  0$alogo
650  0$atag line
650  0$aculori
650  0$adesign
650  0$acercetare
650  0$acultura
650  0$acopyright
650  0$apiata
650  0$adiversitate culturala
650  0$asurse de cercetare
650  0$aconsumatori
650  0$areclama
650  0$aslogan
650  0$atext publicitar
650  0$alayout
650  0$aconcurenta
650  0$aradio
650  0$aposturi de radio
650  0$ajingle
650  0$ascenariu de radio
650  0$ateleviziune
650  0$avoice-over
650  0$amarketing direct
650  0$aInternet
650  0$acomunicare
650  0$acomunicare de marketing
650  0$arelatii publice
650  0$avanzari promotionale
650  0$aconcursuri
650  0$atombole
650  0$abonusuri
650  0$acupoane de reducere
650  0$amostre
650  0$aprograme continue
650  0$areduceri de pret
650  0$apublicitate in punctul de desfacere
650  0$apush and pull
650  0$acomunicate de presa
650  0$amanagement de criza
650  0$aproduse promotionale
650  0$asponsorizare
650  0$amarketing de gherila
650  0$aadvertainment
650  0$aprezentari
700 0 $aSauciuc, Gloria-Mona (trad.)
700 0 $aRadulescu, Felicia (trad.)
852   $bSala de lectura 1{Saladele}$cStudent{S}$h7598$iDRE$kRegular{REG}$p034682$qExc$t1$zArrived