MARC Record

001 18000000
003 KSL
005 20110610115506.0
008 110610n                       0    und  
020   $a978-973-1931-50-0$c$44.00
020   $a973-193150-3
037   $bEditura Publica
082 0 $a339.138
100 0 $aScott, David Meerman
245 00$aNoile reguli de marketing si PR$bCum sa ajungi direct la clienti prin retelele de socializare, bloguri, comunicat$hPaperback{PBK}
260   $aBucuresti$bPublica$c2010
300   $a444
500   $a444 p., 21 cm.;
Cuvant inainte;
Prefata;
Bine ati venit la
      a doua editie a Noilor reguli;
Multumiri la a doua
      editie;
Postfata;
note de
      subsol;
chenare;


521   $auniversitar
541   $d06/10/2011$eNIR 2971/26.05.2011
590   $aRUM
650  0$amarketing
650  0$aPR
650  0$aWeb
650  0$areguli de marketing
650  0$acumparatori
650  0$acomunicatii
650  0$amijloace de comunicare sociale
650  0$apublic-tinta
650  0$ablog
650  0$avideo
650  0$aaudio
650  0$acomunicate de presa
650  0$asite
650  0$aplan de marketing
650  0$aviziune online
650  0$abrand
650  0$acumparare
650  0$aproces de cumparare
650  0$aretele de socializare
650  0$ablogging
650  0$apodcasting
650  0$amedia online
650  0$amass-media
650  0$amotoare de cautare
700 0 $aBors, Mircea Sabin (trad.)
700 0 $aHenegar, Irina (trad.)
852   $bSala de lectura 1{Saladele}$cStudent{S}$h7584$iSCO$kRegular{REG}$p034664$qExc$t1$zArrived