MARC Record

001 15946958
005 20100611150117.0
008 091015s2011    nyuab    001 0 eng  
010   $a  2009043026
015   $2bnb$aGBB034415
016 7 $2Uk$a015500690
020   $a9780070171466$c$223.40
020   $a0-07-017146-7
035   $a(OCoLC)ocn436028032
037   $bMIS$bMcGraw-Hill
040   $aDLC$cDLC$dBTCTA$dYDXCP$dUKM$dC#P$dBWX$dCDX$dDLC
050 00$aHF5415.13$b.M3586 2011
082 00$222$a658.8/02
100 1 $aWalker, Orville C.
245 10$aMarketing strategy$bA Decision-Focused Approach$cOrville C. Walker, Jr., John W. Mullins.$hPaperback{PBK}
250   $a7th ed.
260   $aNew York$bMcGraw-Hill/Irwin$cc2011
300   $axv, 352 p.$bill. ;$c26 cm.
500   $aOrville C. Walker, Jr., John W. Mullins.
ill. ;
352p., 26
      cm.
Includes bibliographical references and
      indexes.

504   $aIncludes bibliographical references and indexes.
521   $aUniversitar
541   $d07/29/2010$eNIR 2814
650  0$aMarketing$xManagement.
700 1 $aMullins, John W.$q(John Walker)
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$t1$zArrived$p033998$iWAL$h7160$qExc
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$eclaim1  2010-05-14$xpolicy default
955   $axe06 2010-06-04 1 copy rec'd., to CIP ver.$bxj07 2009-10-15$fxj94 2010-06-11 Z-CipVer$ixj07 2009-10-15 (telework) to Dewey$wrd05 2009-10-16