MARC Record

001 15440193
005 20090901072638.0
008 080905s2009    enkab    001 0 eng  
010   $a  2008038449
020   $a9780199532575$a0199532575$c$163.00
035   $a(OCoLC)247440999
035   $a(OCoLC)ocn247440999
037   $bMIS$bOxford University Press
040   $aDLC$cDLC$dYDXCP$dBWK$dBWKUK$dDLC
050 00$aHF5438.5$b.P475 2009
082 00$222$a659.1
100 1 $aPercy, Larry
245 10$aStrategic advertising management$cLarry Percy, Richard Elliott.$hPaperback{PBK}
250   $a3rd ed.
260   $aOxford ;$aNew York$bOxford University Press$c2009
300   $axviii, 424 p.$bill. (some col.) ;$c25 cm.
500   $aLarry Percy, Richard Elliott.
ill. (some col.) ;
424p., 25
      cm.
Includes bibliographical references and
      index.

504   $aIncludes bibliographical references and index.
521   $aUniversitar
541   $d04/12/2010$eNIR 2744
650  0$aSales promotion.
650  0$aAdvertising$xManagement.
650  0$aStrategic planning.
650  0$aCommunication in marketing.
700 1 $aElliott, Richard H.
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$t1$zArrived$p033442$iPER$h6859$qExc
856 41$3Table of contents only 
856 41$uhttp://www.loc.gov/catdir/toc/ecip0827/2008038449.html
856 42$3Publisher description 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.
      html
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $asc21 2008-09-05$aaa19 2008-09-08$axe10 2009-02-04 1 copy rec'd., to CIP ver.$axb05 2009-03-24 copy 2 added$esc21 2008-09-05 to Dewey $fxj08 2009-03-02 Z-CipVer$gxj08 2009-03-02 to BCCD$isc21 2008-09-05 (telework)