MARC Record

001 15020300
005 20080407072741.0
008 070924s2008    cauab    001 0 eng  
010   $a  2007039239
020   $a9781412956475$c$190,1.00
020   $a1-4129-5647-1
035   $a(OCoLC)ocn173502721
035   $a(OCoLC)173502721$z(OCoLC)156821517
037   $bMIS$bSage Publications LTD
040   $aDLC$cDLC$dDLC
050 00$aHF5414$b.K67 2008
082 00$222$a658.8
100 1 $aKotler, Philip
245 10$aSocial marketing$binfluencing behaviors for good$cPhilip Kotler, Nancy R. Lee.$hPaperback{PBK}
250   $a3rd ed.
260   $aLos Angeles$bSAGE Publications$cc2008
300   $axii, 444 p.$bill. ;$c24 cm.
504   $aIncludes bibliographical references (p. 403-427) and
      indexes.
521   $aUniversitar
541   $d9/28/2009$eNIR 2583
650  0$aSocial marketing.
650  0$aBehavior modification.
700 1 $aLee, Nancy,$d1932-
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$t1$zArrived$p032681$iKOT$h4984$qExc
856 42$3Contributor biographical information 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.
      html
856 42$3Publisher description 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.
      html
856 41$3Table of contents only 
856 41$uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.
      html
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $asb39 2007-09-24$aaa19 2007-09-27$aps13 2008-03-19 1 copy rec'd., to CIP ver.$esb21 2007-09-25 to Dewey$flg13 2008-03-27 Z-CipVer;$glg13 2008-03-27 to BCCD$isb39 2007-09-24