MARC Record

001 14437060
005 20071025102941.0
008 060703s2008    nyuab    001 0 eng  
010   $a  2006022082
020   $a9780071101097$c$233.00
020   $a0-07-110109-8
037   $bMIS$bMcGraw-Hill
040   $aDLC$cDLC$dDLC
042   $apcc
050 00$aHF5415.13$b.M352324 2008
082 00$222$a658.8/1
100 1 $aMullins, John W.$q(John Walker)
110 0 $aWalker Jr., Orville C.
245 10$aMarketing management$ba strategic decision-making approach$cJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.$hPaperback
250   $a6th ed.
260   $aNew York$bMcGraw-Hill$cc2008
300   $axxii, 533 p.$bill. ;$c26 cm.
490 0 $aMcgraw-Hill/Irwin series in marketing
500   $aPrevious ed. entered under title.$aJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
533p., 26 cm.
Previous ed. entered under title.
Includes bibliographical references and index.

504   $aIncludes bibliographical references and index.
521   $aUniversitar
541   $d22-Jun-09$eNIR 2560
650  0$aMarketing$xManagement.
852   $90$bSala de lectura 1$cS$kREG$t1$zArrived$p032560$iMUL$h4929$cStudent$qExc
856 41$3Table of contents only 
856 41$uhttp://www.loc.gov/catdir/toc/ecip0617/2006022082.html
856 42$3Publisher description 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0668/2006022082-d.
      html
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $asd05 2006-07-03;$aaa19 2006-07-12$aps04 2007-01-12 1 copy rec'd., to CIP ver.$asb00 2007-01-18$adj25 2007-10-25 copy 2 added$esd60 2006-07-07 to Dewey $fsb09 2007-01-25$gsb09 2007-01-25 to BCCD$isd05 2006-07-03 to SL;