MARC Record

001 14075783
005 20050914110025.0
008 050816s2006    nyu b    001 0 eng  
010   $a  2005052643
020   $a9780273693987$c$134.00
020   $a0-273-69398-0
037   $bMIS$bFinancial Times Prentice Hall
040   $aDLC$cDLC
042   $apcc
050 00$aHF5415$b.D753 2006
082 00$222$a658.8
100 1 $aDoyle, Peter$d1943 June 23-2003.
110 0 $aStern, Phillip
245 10$aMarketing management and strategy$cPeter Doyle and Phil Stern.$hPaperback
250   $a4th ed.
260   $aNew York$bFinancial Times Prentice Hall$c2006
263   $a0601
300   $a446p.
500   $aPeter Doyle and Phil Stern.
446p., 27cm,
Includes
      bibliographical references and index.

504   $aIncludes bibliographical references and index.
521   $aUniversitar
541   $d22-Jun-09$eNIR 2559
650  0$aMarketing.
650  0$aMarketing$xManagement.
700 1 $aStern, Phil,$d1954-
852   $90$bSala de lectura 1$cS$kREG$t1$zArrived$p032533$iDOY$h4902$cStudent$qExc
906   $a7$bcbc$corignew$d1$eocip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $apc14 2005-08-16 to SSCD$asc17 2005-08-25 email to pub. for auth. info. (Phil Stern)$aaa05 2005-09-14$dsc17 2005-09-13$esc17 2005-09-13(rev. sc02) to Dewey$isc17 2005-08-25
963   $aGeorgina Clark-Mazo, (no phone #),
      georgina.clark-mazo@pearson.com