RAU EL

MARC Record


001 4994023
005 20060726192807.0
008 990120s2000    nju b    001 0 eng  
010   $a   99013642 
020   $a0805830502 (alk. paper)$c$110.00
035   $9(DLC)   99013642
037   $bMIS$bLawrence Erlbaum Associates, Publishers
040   $aDLC$cDLC$dDLC
042   $apcc
050 00$aHD59$b.P785 2000
082 00$221$a659.2
245 00$aPublic relations as relationship management :$ba relational approach to the study and practice of public relations /$cedited by John A. Ledingham, Stephen D. Bruning.$hPaperback
260   $aMahwah, N.J. :$bL. Erlbaum,$c2000.
300   $axvii, 255 p. ;$c24 cm.
440  0$aLEA's communication series
504   $aIncludes bibliographical references and indexes.
521   $aUniversitar
541   $d21-Nov-08$eNIR 2463
650  0$aPublic relations$xManagement.
650  0$aCommunication in organizations.
650  0$aCorporations$xPublic relations.
700 1 $aLedingham, John A.
700 1 $aBruning, Stepehn D.
852   $90$bSala de lectura 1$cMIS$kREG$p031944$t1$zArrived$iPUB$h4618$cStudent$qExc
856 42$3Publisher description 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0634/99013642-d.ht
      ml
906   $a7$bcbc$corignew$d1$eocip$f19$gy-gencatlg
925 0 $aAcquire$b2 shelf copies$xpolicy default
955   $apc03 to sa00 01-20-99; sc20 01-20-99; sc16 01-22-99; sc05
      to DDC 01-22-99; CIP ver. sb15 4-8-00; to BCCD sb15
      4-8-00; Copy 2 to BCCD sa55 07-31-00
984   $agsl


031944 Public relations as relationship management :