MARC Record

001 14442070
005 20080311105857.0
008 060707s2006    gw ab    001 0 eng  
010   $a  2006930595
020   $a9783540253600 $a3540253602 $c$130.05
037   $bMIS$bEditura Springer
040   $aDLC$cDLC$dDLC
050 00$aHD69.B7$bK68 2006
082 0 $a005
100 1 $aKotler, Philip.
245 10$aB2B brand management$hPaperback
246 3 $aBusiness to business brand management
260   $aBerlin ;$aNew York$bSpringer,$c2006
300   $axvi, 357 p. :$a357 p.
500   $aPfoertsch, Waldemar
With the cooperation of Ines
      Michi.
ill. ;
Includes bibliographical references (p. [331]-342)
      and index.
$aPfoertsch, Waldemar(coautor)
With the cooperation of Ines Michi.
ill. ;
24 cm.
Bibliografie p. 331
Index p. 343
$aPfoertsch, Waldemar(coautor)
Michi, Ines(colaborator)                  
ill. ;
24 cm.
Bibliografie p. 331
Index p. 343

521   $aUniversitar
541   $d19-Sep-07$eNIR. 2155
590   $aENG
600 00$astudii de caz
650  0$aManagement
650  0$abrand comercial
700 1 $aPfoertsch, Waldemar - autor 2
700 1 $aMichi, Ines - colaborator
852   $90$bSala de lectura 1$cMIS$kREG$t1$zArrived$p030425$iKOT$h3975$qExc
856 41$3Table of contents only 
856 41$uhttp://www.loc.gov/catdir/toc/fy0703/2006930595.html
856 42$3Contributor biographical information 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0824/2006930595-b.
      html
856 42$3Publisher description 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0824/2006930595-d.
      html
856   $uhttp://www.loc.gov/cgi-bin/zgate?present+1188178+Default+1+
      1+M+1.2.840.10003.5.10+2+/cgi-bin/zgate%3fACTION%3dIN
      IT%26FORM_HOST_PORT%3d/prod/www/data/z3950/locils2.ht
      ml,z3950.loc.gov,7090$nLibrary of Congress
906   $a7$bcbc$corignew$d2$eepcn$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $apc17 2006-07-07$ese30 2006-11-16 to Dewey$ise30 2006-11-16