RAU EL

MARC Record

 

001 14199130
005 20080723082229.0
008 051213s2006    enk 001 0 eng  
010   $a  2005036377
020   $a0415380804 (hardback)$a0415380790 (pbk.)$c$46.75
037   $bMIS$bBooks Unlimited
040   $aDLC$cDLC$dDLC
042   $apcc
050 00$aHF5415.13$b.M664 2006
082 00$222$a658.8
100 1 $aMoore, Karl
245 10$aMarketing :$bthe Basics /$cKarl Moore and Niketh Pareek.$hPaperback
260   $aLondon ;$aNew York :$bRoutledge,$c2006
263   $a0606
300   $a220 p.
500   $aIncludes index.$aPareek, Niketh (coautor)
Glosar de termeni p. 204-214
Index p.215-220
Cuprinde:
What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting, and positioning -- Market research : seeking deep insight into the customer's world and mind -- Global marketing.

505 0 $aWhat is marketing management? -- Marketing as a corporate
      function -- Product and placement -- Price -- Promotion
      -- People -- Segmentation, targeting, and positioning
      -- Market research : seeking deep insight into the
      customer's world and mind -- Global marketing.
521   $aUniversitar
541   $d02-Jul-08$eNIR 2060
590   $aENG
600 00$acomportamentul consumatorului
600 00$apreturi
650  0$aMarketing$xManagement
650  0$aMarketing research.
650  0$aConsumer behavior$xResearch.
650  0$aExport marketing$xManagement.
650  0$amarketing 
650  0$amanagementul marketingului
650  0$acercetare de piata
650  0$amarketing global
700 1 $aPareek, Niketh-autor 2
852   $90$bSala de lectura 1$cMIS$kREG$t1$zArrived$iMOO$p030221$h3873$cStudent$qExc
856 41$3Table of contents only 
856 41$uhttp://www.loc.gov/catdir/toc/ecip065/2005036377.html
856 42$3Publisher description 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0654/2005036377-d.
      html
856 1 $uhttp://www.loc.gov/cgi-bin/zgate?present+1425598+Default+1+
      1+M+1.2.840.10003.5.10+2+/cgi-bin/zgate%3fACTION%3dIN
      IT%26FORM_HOST_PORT%3d/prod/www/data/z3950/locils2.ht
      ml,z3950.loc.gov,7090$nLibrary of Congress
906   $a7$brix$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $ase40 2005-12-13$aaa19 2005-12-16$cse40 2008-07-23 corr 245 punctuation$ese50 2005-12-15 to Dewey$ise40 2005-12-13
963   $aRachel Sexton; phone: 44-20 7017 6172; email:
      Rachel.Sexton@tandf.co.uk; bc:
      l.segura@taylorandfrancis.com

030221 Marketing :