MARC Record

001 14419626
005 20070802064105.0
008 060619s2006    enkab    001 0 eng  
010   $a  2006020354
015   $2bnb$aGBA669985
016 7 $2Uk$a013531875
020   $a0470032723 (hbk.)$a9780470032725 (hbk.)$c$116.45
035   $a(OCoLC)ocm70258799
035   $a(OCoLC)70258799
037   $bBooks Unlimited
040   $aDLC$cDLC$dUKM$dBAKER$dBWKUK$dYDXCP$dYDX$dBTCTA$dIXA$dDLC
050 00$aHF5415.13$b.S276 2006
082 00$222$a658.8/02$a658.8
245 00$aScenarios in Marketing$bFrom Vision to Decision$cedited by Gill Ringland and Laurie Young.$hPaperback
260   $aChichester, England ;$aHoboken, NJ :$bJohn Wiley & Sons$cc2006
300   $axv, 227 p.$bill. ;$c24 cm.
500   $aYoung, Laurie (coeditor)
tab.
24
      cm
Bibliografie
Index
Cuprinde:
Introduction to scenario planning / Gill
      Ringland -- Securing future revenue / Laurie Young --
      Marketing strategy and scenarios / Paul Fifield -- Scenario
      planning and innovation / Tim Westall -- Scenarios in
      customer management / Merlin Stone and Neil Woodcock --
      Scenarios in brand valuation and brand portfolio
      strategy / David Haigh -- Marketing communication :
      radical or rational change? / Don E. Schultz -- Scenarios
      for fast moving sectors / Andrew Curry, Lloyd Burdett,
      and Crawford Hollingworth -- Conclusions.

504   $aIncludes bibliographical references and index.
505 0 $aIntroduction to scenario planning / Gill Ringland --
      Securing future revenue / Laurie Young -- Marketing strategy
      and scenarios / Paul Fifield -- Scenario planning and
      innovation / Tim Westall -- Scenarios in customer
      management / Merlin Stone and Neil Woodcock -- Scenarios
      in brand valuation and brand portfolio strategy /
      David Haigh -- Marketing communication : radical or
      rational change? / Don E. Schultz -- Scenarios for fast
      moving sectors / Andrew Curry, Lloyd Burdett, and Crawford
      Hollingworth -- Conclusions.
521   $aUniversitar
541   $d03-Dec-08$eNIR 2060$d02-Jul-08
590   $aENG
650  0$aMarketing$xManagement.
650  0$aStrategic planning.
650  0$amarketing 
650  0$amanagementul marketingului
650  0$aplanificare strategica
650  0$ascenarii (marketing)
700 1 $aYoung, Laurie,$d1955-
720   $aRingland, Gill
852   $90$bSala de lectura 1$cMIS$kREG$t1$zArrived$qExc$p030211$iSCE$h3863$cStudent$9$116.45$bSala de lectura 1
856 41$3Table of contents only 
856 41$uhttp://www.loc.gov/catdir/toc/ecip0617/2006020354.html
856 42$3Publisher description 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0739/2006020354-d.
      html
856 42$3Contributor biographical information 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0739/2006020354-b.
      html
856 1 $uhttp://www.loc.gov/cgi-bin/zgate?present+524372+Default+1+1
      +M+1.2.840.10003.5.10+2+/cgi-bin/zgate%3fACTION%3dINI
      T%26FORM_HOST_PORT%3d/prod/www/data/z3950/locils2.htm
      l,z3950.loc.gov,7090$nLibrary of Congress
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $asc19 2006-06-19$aaa19 2006-07-05$aps13 2007-01-23 1 copy rec'd., to CIP ver.$csc19 2006-06-19$dsc11 2006-06-23 to review (subj rev. sc17)$esc02  to Dewey 2006-06-30$fpv06 2007-01-30 Z-CipVer