MARC Record

001 18000000
003 KSL
005 20081202135014.0
008 090323n                       0    und  
010   $a  2006036078
020   $a9780470025918 (cloth : alk. paper)$c$116.44
037   $bBooks Unlimited
082   $a658.8(047.53)
100   $aMazur, Laura
245   $aConversations with Marketing Masters$hPaperback
260   $aHoboken, NJ :$bJohn Wiley & Sons$cc2007
300   $a236 p.
500   $aMiles, Louella (coautor)
24 cm
Bibliografie
Index
Cuprinde
      interviuri cu:
Philip Kotler : the founding father --
      David Aaker : brand equity trailblazer -- Jean-Claude
      Larreche : marketing strategy master -- Regis Mckenna
      : the technology visionary -- Don Peppers and Martha
      Rogers : one-to-one gurus -- John Quelch : global
      marketing authority -- Al Ries : pioneer of positioning --
      Don Schultz : integrated marketing communications
      innovator -- Patricia Seybold : customer experience expert
      -- Jack Trout : positioning pioneer -- Lester
      Wunderman : direct marketing missionary.

521   $aUniversitar
541   $d3/23/2009$eNIR 2060
590   $aENG
600   $ainterviuri
650   $amanagementul marketingului
650   $aMarketing$xManagement.
650   $amarketing 
650   $aMarketing personnel$vInterviews.
700   $aMiles, Louella-autor 2
852   $9116.44$kRegular$iMAZ$bSala de lectura 1$h3861$p030209$qExc$t1$zIn$cStudent