MARC Record

001 14634828
005 20070418193319.0
008 061115s2008    ohuab    001 0 eng  
010   $a  2006938699
020   $a9780324544268$c$182,7.00
020   $a0-324-544261-0
037   $bMIS$bThomson-South Western
040   $aDLC$cDLC$dDLC
050 00$aHF5415.13$b.M3586 2008
100 1 $aFerrell, O. C.
245 10$aMarketing strategy$cO.C. Ferrell, Michael D. Hartline.$hPaperback{PBK}
250   $a4e [ed.].
260   $aMason, OH$bThomson South-Western$cc2008
300   $axxii, 717 p.$bill. ;$c26 cm.
504   $aIncludes bibliographical references and indexes.
521   $aUniversitar
541   $d7/2/2007$eNIR 2060
650  0$aMarketing$xManagement.
650  0$aMarketing$vCase studies.$xManagement
700 1 $aHartline, Michael D.
852   $90$bSala de lectura 1{Saladele}$cStudent{S}$kRegular{REG}$t1$zArrived$p030197$iFER$h3849$qExc
856 41$3Table of contents only 
856 41$uhttp://www.loc.gov/catdir/toc/fy0709/2006938699.html
906   $a7$bcbc$corignew$d2$eepcn$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $apc12 2006-11-15$ald11 2007-04-18 copy 2 added$ese30 2007-04-05 to BCCD$ise30 2007-04-05