MARC Record

001 14596424
005 20070515104835.0
008 061016s2007    enkab    001 0 eng  
010   $a  2006033911
015   $2bnb$aGBA671687
016 7 $2Uk$a013536594
020   $a0199260001$a9780199260003$c$92.65
035   $a(OCoLC)ocm74915184
035   $a(OCoLC)74915184
037   $bMIS$bBooks Unlimited
040   $aDLC$cDLC$dBAKER$dBWKUK$dUKM$dYDXCP$dBTCTA$dDLC
050 00$aHF5415.15$b.E43 2007
082 00$222$a658.8/27$a658.8:659
100 1 $aElliott, Richard
245 10$aStrategic Brand Management $hPaperback
260   $aOxford ;$aNew York :$bOxford University Press,$c2007
300   $axiv, 265 p.
500   $aPercy, Larry
ill. ;
25 cm
Bibliografie p. 253
Index p.
      253-265
$aPercy, Larry (coautor)
ill.
25 cm
Bibliografie p. 253
Index p. 253-265

521   $aUniversitar
541   $d02-Jul-08$eNIR 2060
590   $aENG
600 00$astudii de caz
650  0$aProduct management.
650  0$aStrategic planning.
650  0$amanagement de produs
650  0$aplanificare strategica
700 1 $aPercy, Larry-autor 2
852   $90$bSala de lectura 1$cMIS$kREG$t1$zArrived$iELL$h3848$cStudent$qExc$p030196
856 41$3Table of contents only 
856 41$uhttp://www.loc.gov/catdir/toc/ecip074/2006033911.html
856 42$3Contributor biographical information 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.
      html
856 42$3Publisher description 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.
      html
856   $uhttp://www.loc.gov/cgi-bin/zgate?present+1245486+Default+1+
      1+M+1.2.840.10003.5.10+2+/cgi-bin/zgate%3fACTION%3dIN
      IT%26FORM_HOST_PORT%3d/prod/www/data/z3950/locils2.ht
      ml,z3950.loc.gov,7090$nLibrary of Congress
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b1 shelf copies$xpolicy default
955   $asd21 2006-10-16$aaa19 2006-10-30$aps11 2007-04-10 1 copy rec'd., to CIP ver.$asb00 2007-04-12$csd21 2006-10-16 to subj.;$dsd15 2006-10-26;$esd60 2006-10-30 to Dewey$fsb21 2007-04-18 Z-CipVer$gsb21 2007-04-18 to BCCD