MARC Record

001 14743135
005 20080321093134.0
008 070222s2007    enkab    001 0 eng  
010   $a  2007006914
020   $a9780470028803$a0470028807
035   $a(OCoLC)ocm85018726
035   $a(OCoLC)85018726
037   $bMIS$bBooks Unlimited
040   $aDLC$cDLC$dBAKER$dBTCTA$dBWKUK$dYDXCP$dNLGGC$dDLC
050 00$aHF5415.55$b.D66 2007
082 00$222$a658.8:339.9
084   $2bcl$a85.10
100 1 $aDonaldson, Bill$d1948-
245 10$aStrategic Market Relationships$bFrom Strategy to Implementation$cBill Donaldson, Tom O'Toole.$hPaperback
250   $a2nd ed.
260   $aChichester, England ;$aHoboken, NJ :$bWiley,$cc2007
300   $axiv, 269 p.$bill. ;$c24 cm.
500   $aO'Toole.
ill. ;
24 cm.
Includes bibliographical references
      (p. [249]-262) and index.
Introduction to strategic
      market relationships -- Relationship-based theories --
      Relationship planning and development -- Relationship
      types -- Networks -- Organising for relationships --
      People and relationships -- Customer relationship
      management -- Relationship communication with a special
      focus on building relationships through brands and
      electronic relationships -- Channel relationships --
      Innovation through relationships -- Relationship
      internationalisation -- Relationship costs and value -- Strategic
      market relationships : a final word.
$aO'Toole, Tom (coautor)
ill. ;
24 cm
Bibliografie p. 249-262 
Index p. 263-269
Cuprinde:
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

504   $aIncludes bibliographical references (p. [249]-262) and
      index.
505 0 $aIntroduction to strategic market relationships --
      Relationship-based theories -- Relationship planning and
      development -- Relationship types -- Networks -- Organising
      for relationships -- People and relationships --
      Customer relationship management -- Relationship
      communication with a special focus on building relationships
      through brands and electronic relationships -- Channel
      relationships -- Innovation through relationships --
      Relationship internationalisation -- Relationship costs
      and value -- Strategic market relationships : a final word.
541   $d05-Dec-08$d02-Jul-08$eNIR 2060
590   $aENG
600 00$aafaceri
650  0$aRelationship marketing.
650  0$aStrategic alliances (Business)
650  0$aBusiness networks.
650  0$aIndustrial management.
650  0$arelatii publice
650  0$amanagement de cont
700 1 $aO'Toole, Tom,$d1966-
852   $9139.4$bSala de lectura 1$cMIS$kREG$t1$zArrived$p030191$h3843$cStudent$iDON
856 41$3Table of contents only 
856 41$uhttp://www.loc.gov/catdir/toc/ecip0711/2007006914.html
856 42$3Contributor biographical information 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0827/2007006914-b.
      html
856 42$3Publisher description 
856 42$uhttp://www.loc.gov/catdir/enhancements/fy0827/2007006914-d.
      html
856   $uhttp://www.loc.gov/cgi-bin/zgate?present+4526086+Default+1+
      1+M+1.2.840.10003.5.10+2+/cgi-bin/zgate%3fACTION%3dIN
      IT%26FORM_HOST_PORT%3d/prod/www/data/z3950/locils2.ht
      ml,z3950.loc.gov,7090$nLibrary of Congress
906   $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
925 0 $aacquire$b2 shelf copies$xpolicy default
955   $ase30 2007-02-22$aaa19 2007-02-22$aps10 2007-06-26 1 copy rec'd., to CIP ver.$ese30 2007-02-22 to Dewey$fsc06 2007-07-09 Z-CipVer (telework)$gsc06 2007-07-09 to BCCD (telework)$ise30 2007-02-22