MARC Record

001 3943057
005 20030702151441.0
008 930730s1994    nyuab    001 0 eng  
010   $a   93030670 
020   $43.9$a9780132622394$c$27.50
020   $a0-13-262239-4
035   $9(DLC)   93030670
037   $bMIS$bPrentice Hall
040   $aDLC$cDLC$dDLC
050 00$aHF5415$b.D753 1994
082 00$220$a658.8
100 1 $aDoyle, Peter,$d1943 June 23-2003.
245 10$aMarketing management and strategy$cPeter Doyle.$hPaperback
260   $aNew York$bPrentice Hall$c1994
300   $axvii, 465 p.$bcol. ill. ;$c24 cm.
500   $aCover title: Marketing management & strategy.$aPeter Doyle.
col. ill. ;
465p., 24 cm.
Cover title: Marketing management & strategy.
Includes bibliographical references and indexes.

504   $aIncludes bibliographical references and indexes.
521   $aUniversitar
541   $d16-Sep-05$eNIR 1419
650  0$aMarketing.
740 0 $aMarketing management & strategy.
852   $90$bSala de lectura 1$cS$kREG$t1$zArrived$p026339$iDOY$h3056$cStudent$qFair
906   $a7$bcbc$corignew$d1$eocip$f19$gy-gencatlg
920   $a** LC HAS REQ'D # OF SHELF COPIES **
955   $apc16 to sa00 07-30-93; sb04/desc 08-02-93; sb16 08-03-93;
      sb03 08-03-93; aa00 08-04-93; CIP ver. pv07
      12-23-94
991   $bc-GenColl$hHF5415$i.D753 1994$tCopy 1$wBOOKS