MARC Record |
001 2104616
005 19970114141712.5
008 960212s1997 njuab b 001 0 eng
010 $a 96001649
020 $a9780132613637$c$37.50
020 $a0-13-261363-8
035 $9(DLC) 96001649
037 $bMIS$bPrentice Hall
040 $aDLC$cDLC$dDLC
050 00$aHF5415.13$b.K64 1997
082 00$220$a658.8
100 1 $aKotler, Philip.
245 10$aMarketing management :$banalysis, planning, implementation, and control$cPhilip Kotler.$hPaperback
250 $a9th ed.
260 $aUpper Saddle River, NJ :$bPrentice Hall$cc1997
300 $a1 v. (various pagings)$bill. (chiefly col.), maps ;$c27 cm.
440 4$aThe Prentice-Hall international series in marketing$aPrentice-Hall international series in marketing, The
504 $aIncludes bibliographical references and indexes.
521 $aUniversitar
541 $d16-Sep-05$eNIR 1415
650 0$aMarketing$xManagement.
852 $90$bSala de lectura 1$cS$kREG$t1$zArrived$p026321$iKOT$h3040$cStudent$qPoor
906 $a7$bcbc$corignew$d1$eocip$f19$gy-gencatlg
920 $a**LC HAS REQ'D # OF SHELF COPIES**
955 $apc16 to sa00 02-12-96; sd08 02-12-96; sd39 02-11-96; to
sd53 02-11-96; sd06 02-13-96;aa05 02-14-96; CIP ver. ld08
01-13-97
991 $bc-GenColl$hHF5415.13$i.K64 1997$p00034100445$tCopy 1$wBOOKS
026321 Marketing management :
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