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Title Psihosociologie aplicata:
Publiciatatea
Author(s) Chelcea, Septimiu
Local Call Num. 9176
ISBN 978-973-46-5972-2
973-465972-3
Series Collegium
Publishing Info Iasi Editura Polirom 2016
Loan Type/Days REG-Regular / 4
Department S-Student
Media PBK-Paperback
Subjects Psihologie sociala
Publicitate
Description 544 p. : fig. ; 24 cm
Contine bibliogr. si index ;

Partea I - Publicitate - o perspectiva psihosociologica
Partea a II-a - Psihosociologia publicitatii - psihosociologia aplicata la marketing
Partea a III-a - Despre construirea reclamelor vizuale de succes
Resources L4U Book Cover