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Title Airline choices for the future :
from alliances to mergers
Author(s) Iatrou, Kostas
Local Call Num. 9836
ISBN 9780754648864
0754648869
Status This item is currently IN the library.
Publishing Info New York Routledge 2007
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Strategic alliances (Business)
Airlines--Management
Description XV, 221 p. : ill., map ; 24 cm
Includes bibliographical references and index

1 - Once rivals, now partners : why?
2 - Learning from the past, looking at the present : first the facts
3 - Once rivals, now partners : how?
4 - Landed or stranded--are alliance customers happy?
5 - Allied and profitable, or miserably entangled?
6 - Learning from the past, looking at the future : success stories
7 - Not always a happy ending
8 - 'The road not taken' : further along the alliance or the merger path?
Resources L4U Book Cover