| Title |
Internationalization of business:
Cases on strategy formulation and implementation |
| Author(s) |
Schmid, Stefan |
| Local Call Num. |
9819 |
| ISBN |
9783319740881
3-31974088-1 |
| Status |
This item is currently IN the library. |
| Publishing Info |
Springer 2019 |
| Loan Type/Days |
REG-Regular / This item may circulate for 4 Days |
| Department |
S-Student |
| Media |
PBK-Paperback |
| Subjects |
Business
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|
| Description |
178 p. : fig. ;
Strategies if internationalization: an overview
Adidas and Reebok: is acquiring easier than integrating?
Airbus: managing the legacy of a complex international merger
Aldi and Lidl: from germany to the rest of the world
KTM and Bajaj: an Australizan-Indian partnership in the motorcycle industry
Lenovo: from Chinese origins to a global player
McDonald's: is the fast food icon reaching the limits of growth NEATA ! POT? |
| Resources |
L4U Book Cover
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