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Título Strategic management for tourism, hospitality and events
 
Regreso Evans, Nigel
# de Llamada Local 9790
ISBN 9780415837279 (hardback)
9780415837248 (paperback)
Posición Este articulo está disponible en la biblioteca.
Paginas xx, 708 pages ;
Publicar Información Routledge 2015
Tipo Número/Días REG-Regular / Este item puede circular para 4 Días
Departamento S-Student
Medio PBK-Paperback
Sujetos Hospitality industry--Management
Strategic planning
Tourism--Management
Descripción XX, 708 p. ; 25 cm
Includes bibliographical references and indexes
Part 1 - Strategy and the tourism, hospitality and events' contexts. Introduction
Strategy and strategic objectives for tourism, hospitality and event organisations
Introduction to strategy for travel, tourism and hospitality
Part 2 - Analysing the internal environment. Introduction
Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage
Tourism, hospitality and event organisations : the human resources context
Tourism, hospitality and event organisations : the financial context
Tourism, hospitality and event organisations : the products and markets context
Part 3 - Analysing the external environment. Introduction
The external environment for travel, tourism and hospitality organisations : the macro context
The external environment for travel, tourism and hospitality organisations : the micro context
SWOT analysis
Part 4 - Strategic Selection. Introduction
Competitive strategy and strategic direction for tourism hospitality and event organisations
Strategic methods of development for travel, tourism and hospitality
Strategic evaluation and selection
Part 5 - Strategic implementation and strategy in theory and practice. Introduction
Strategic implementation for tourism, hospitality and events
International and global strategies for tourism, hospitality and events
Strategy and the tourism, hospitality and events, theory and practice
Part 5 - Case analysis for tourism, hospitality and events: Case analysis
Case 1. Strategic alliances in the airline industry
Case 2. Tourism Queensland: strategic positioning and promotion
Case 3. Ryanair: evolution of competitive strategy
Case 4. Hyatt hotels: a family firm goes for growth
Case 5. Days Inn: franchising hospitality assets in China
Case 6. Reed Exhibitions, the world's leading events organizer
Case 7. Thomas Cook: turnaround for an historic travel brand.
Descripción L4U Book Cover