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Title Marketing research for the tourism, hospitality and events industries
 
Author(s) Kolb, Bonita M
Local Call Num. 9787
ISBN 9781138042148
1138042145
Status This item is currently IN the library.
Pages viii, 224 pages :
Publishing Info Routledge 2018
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Entertainment events--Research--Methodology
Hospitality industry--Research--Methodology
Marketing research--Methodology
Tourism--Research--Methodology
Description
232 p. : il. ; 26 cm
Includes bibliographical references and index

Researching Changing Visitor Preferences
Understanding Cultural and Ethical Research Issues
Starting the Research Process
Choosing Research Participants
Writing a Visitor Survey
Administering Visitor Surveys
Moderating Focus Groups
Managing Projective Techniques and Observation Research
Conducting Visitor Interviews
Using Social Media to Conduct Research
Analyzing Research Data
Preparing the Report and Presentation
Resources L4U Book Cover