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Title Marketing destinations and venues for conferences, conventions and business even
 
Author(s) Rogers, Tony
Local Call Num. 9786
ISBN 9781138852150
9781138852143 (hardback)
Status This item is currently IN the library.
Pages xvi, 295 pages
Publishing Info Routledge 2015
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Description XVI, 295 p. : il. ; 25 cm.
Includes bibliographical references and index.
1 - The rol of marketing and selling in the conversation and business events sector
2 - Marketing planning for destinations and venues
3- Non-personal marketing communications for destinations and venues:principlea and practice
4 - personal marketing communicationsfor destinations and venues
5 - sales strategies for destinations and venues
6 - The marketing environment for deatination marketing organisations
7 - the marketing environment for venues
8 - Building effective partnerships
9 - Current initiatives in the conferances, conventions and business events sector
Resources L4U Book Cover