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Title Marketing and managing tourism destinations
 
Author(s) Morrison, Alastair M.
Local Call Num. 9785
ISBN 9780415672498 (hbk : alk. paper)
9780415672504 (pbk : alk. paper)
Status This item is currently IN the library.
Pages xxxiii, 596 p.
Publishing Info New York Routledge 2013
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Tourism--Marketing.
Tourism--Management.
Description XXXIII, 596 p. : il. ; 26 cm
Includes bibliographical references and index
Part 1 - Introduction to destination management and marketing concepts and role
Part 2 - Destination communications and promotion
Part 3 - Destination markets
Part 4 - The future destination management and marketing
Resources L4U Book Cover