| Título |
Destination marketing
|
| Regreso |
Pike, Steven |
| # de Llamada Local |
9780 |
| ISBN |
9781138912915 (hdk)
9781138912908 (pbk) |
| Posición |
Este articulo está disponible en la biblioteca. |
| Paginas |
xx, 344 pages |
| Publicar Información |
Routledge 2015 |
| Tipo Número/Días |
REG-Regular / Este item puede circular para 4 Días |
| Departamento |
S-Student |
| Medio |
PBK-Paperback |
| Sujetos |
Tourism--Marketing
|
|
|
| Descripción |
XX, 344 p. : illustrations ;25 cm
Includes bibliographical references and index ;
The study of destination marketing
The destination marketing organisation and destination competitiveness
The role of government in destination competitiveness
The destination marketing organisation anf social media
Governance og destination marketing organisations
Destination marketing strategy development
Destination branding
Destination image
Destination consumer-marketing communications
The destination marketing organisation public relations
Destination marketing organisations in the travel trade
Destination marketing organisation performance measurement
|
| Descripción |
L4U Book Cover
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