| Title |
Destination marketing
|
| Author(s) |
Pike, Steven |
| Local Call Num. |
9780 |
| ISBN |
9781138912915 (hdk)
9781138912908 (pbk) |
| Status |
This item is currently IN the library. |
| Pages |
xx, 344 pages |
| Publishing Info |
Routledge 2015 |
| Loan Type/Days |
REG-Regular / This item may circulate for 4 Days |
| Department |
S-Student |
| Media |
PBK-Paperback |
| Subjects |
Tourism--Marketing
|
|
|
| Description |
XX, 344 p. : illustrations ;25 cm
Includes bibliographical references and index ;
The study of destination marketing
The destination marketing organisation and destination competitiveness
The role of government in destination competitiveness
The destination marketing organisation anf social media
Governance og destination marketing organisations
Destination marketing strategy development
Destination branding
Destination image
Destination consumer-marketing communications
The destination marketing organisation public relations
Destination marketing organisations in the travel trade
Destination marketing organisation performance measurement
|
| Resources |
L4U Book Cover
|
|
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