| Titre |
Destination brands
Managing place reputation |
| Rentrer |
Morgan, Nigel. |
| # d'Appelle Local |
9779 |
| ISBN |
9780080969305
|
| Statut |
Cet item est présentement en bibliothéque. |
| Pages |
xvii, 370 pages |
| Information de Publication |
Oxford Butterworth-Heinemann 2011 |
| Code de Type/Jours |
REG-Regular / Cet element peut circuler pour 4 Jours |
| Département |
S-Student |
| Média |
PBK-Paperback |
| Sujets |
Advertising--Tourism.
Tourism--Marketing.
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|
| Description |
Nigel Morgan, Annette Pritchard, Roger Pride.
illustrations ;
24 cm
New ed. of: Destination branding : creating the unique destination proposition. 2011.
Includes bibliographical references and index.
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
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| Description |
L4U Book Cover
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