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Title Marketing and managing tourism destinations
 
Author(s) Alastair, Morisson
Local Call Num. 9740
ISBN 9781138897298
1-138-89729-9
Status This item is currently IN the library.
Publishing Info Routledge
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects Destinations
Marketing
Tourism
Description XXIII, 716 p.
Part I- Introduction to destination managemnet an marketing concepts and roles
Part II- Destination communications and promotions
Part III - Destination markets
Partea IV - The future of destination management an d marketing
Resources L4U Book Cover