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Title Strategia creativa in publicitate
 
Author(s) Drewniany, Bonnie L.
Jewler, A. Jerome
Local Call Num. 7598
ISBN 978-973-46-0273-5
973-4602731-0
Status This item is currently IN the library.
Series Relatii publice si publicitate
Level universitar
Pages 364
Publishing Info Iasi Polirom 2009
Loan Type/Days REG-Regular / This item may circulate for 4 Days
Department S-Student
Media PBK-Paperback
Subjects strategie
publicitate
creativitate
mesaje
vanzari
media
clienti
umor
vedete
brand
etica
legal
provocarea creativa
branding
identitate
imagine
nume
logo
tag line
culori
design
cercetare
cultura
copyright
piata
diversitate culturala
surse de cercetare
consumatori
reclama
slogan
text publicitar
layout
concurenta
radio
posturi de radio
jingle
scenariu de radio
televiziune
voice-over
marketing direct
Internet
comunicare
comunicare de marketing
relatii publice
vanzari promotionale
concursuri
tombole
bonusuri
cupoane de reducere
mostre
programe continue
reduceri de pret
publicitate in punctul de desfacere
push and pull
comunicate de presa
management de criza
produse promotionale
sponsorizare
marketing de gherila
advertainment
prezentari
Description 364 p. 24 cm.;
Cuvant inainte;
studii de caz dupa fiecare capitol;
imagini;
chenare;
note de subsol;
Index;
Resources L4U Book Cover